Green is in! The latest trend within the beauty industry is using natural and environmentally friendly ingredients. More and more so-called natural products are popping up on the shelves. However, what you see is not always what you get.
You have to be a savvy consumer when shopping for healthy beauty products. Some products are labeled with buzz words such as “natural”, “organic”, and “botanical”; more so as a marketing ploy than a claim of its quality.
The best way to determine the quality and purity of your beauty products is to take a look at the ingredients. Here are five ingredients to avoid the next time you’re shopping for healthy beauty products:
1.) Parabens (used as a preservative, mimics estrogen hormone in the body)
2.) Propylene Glycol (used to give a product a silky texture, also used in antifreeze)
3.) Sodium Lauryl Sulfate (used to create foam and suds, can cause skin irritations)
4.) p-Phenylenediamine (used in dyes including some hennas, can cause eczema and rashes)
5.) Artificial Fragrance (synthetic chemicals that can cause rashes, breakouts, and skin discoloration)
Visit the Lilikoi Looks YouTube Channel to find more tips on healthy beauty.